Safe Destination: Panacea for Foreign Direct Investment- A Study of Calabar Cultural Carnival


Written by;

EFFIONG, Etim Edem
Department of Travel and Tourism Management

National Institute for Hospitality and Tourism Lagos Campus


The Calabar carnival has come a long way. It started in 2004, when the governor of Cross River State Mr. Donald Duke, had a vision of making the state a hub for Tourism and Hospitality in Nigeria and Africa. The Carnival presents a perfect platform from brand visibility for consumer and market awareness. The carnival aimed to include more aspects of local heritage and culture and at the same time strengths the capacity of the locals, to participate in an economically beneficial way. Recently, cross river state has become the pride of Nigeria in the areas of Tourism, carnivals and Hospitality. Calabar carnival festival in Nigeria, also tagged “Africa biggest street carnival (Party)” was created as part of the vision of making the cross river state the number one tourist destination for Nigerians and tourists all over the world.
The carnival which begins every first December and lasts until 31 December has boosted the cultural mosaic of Nigeria people while entertaining millions of spectators within and outside the state.